PMC Media and BING are were hosting the 14th Annual Young Hollywood Awards and needed this year a strategic approach and method for increasing conversation online around the awards, strengthening its relevance.
We developed a 360 degree integrated campaign that leveraged the power of digital celebrity & fashion bloggers to spark conversation and traffic to a Facebook contest application we designed and built that encouraged additional conversation and shares via a hashtag that was aimed to go viral on Twitter, increasing reach.
Blogger activation led to more than 1.5 million impressions.
More than 5,000 core targeted consumer tweeting about the awards, leading to additional reach of 5.5 million impressions.
Community on Facebook doubled with a 90% increase in shares