“A 360 degree integrated campaign that leveraged the power of digital celebrity & fashion bloggers”

Social media strategy execution, Blogger engagement program, Web design and development

The Dilemma:

PMC Media and BING are were hosting the 14th Annual Young Hollywood Awards and needed this year a strategic approach and method for increasing conversation online around the awards, strengthening its relevance.

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Our Solution:

We developed a 360 degree integrated campaign that leveraged the power of digital celebrity & fashion bloggers to spark conversation and traffic to a Facebook contest application we designed and built that encouraged additional conversation and shares via a hashtag that was aimed to go viral on Twitter, increasing reach.

The EDGE:

Blogger activation led to more than 1.5 million impressions.

More than 5,000 core targeted consumer tweeting about the awards, leading to additional reach of 5.5 million impressions.

Community on Facebook doubled with a 90% increase in shares

Ciroc

EDGE helped CIROC reach their audience through multiple touchpoint online and on mobile

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Young Hollywood Awards

We developed a 360 degree integrated campaign that leveraged the power of digital celebrity & fashion bloggers

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Steve Madden was looking to expand its reach through music and by tapping into some of the hottest trends in entertainment.

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EDGE was tasked with developing an influencer engagement program that would leverage the power of bloggers to raise awareness around the TiVo at CES.

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EDGE created a new digital brand and custom content management system for auction house

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We worked on the encompassing digital strategy and developed a brand and web presence online

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