The Dilemma:
TrueCar racing was looking for a way to reach and strike up a conversation with women across the country around their campaign to empower women, which involved sponsoring female Nascar driver
Our Solution:
We worked on the encompassing digital strategy and developed a brand and web presence online that spoke to and engaged women across the United States and around the TrueCar brand.
The EDGE:
Leveraged online influencers, built digital offsite kiosk, that led to more than 2.5 million impressions.
More than 3,000 core customers commenting online around the brand.
Website traffic increased from a higher SEO rating due to the increase of online social content.







