TrueCar racing was looking for a way to reach and strike up a conversation with women across the country around their campaign to empower women, which involved sponsoring female Nascar driver
We worked on the encompassing digital strategy and developed a brand and web presence online that spoke to and engaged women across the United States and around the TrueCar brand.
Leveraged online influencers, built digital offsite kiosk, that led to more than 2.5 million impressions.
More than 3,000 core customers commenting online around the brand.
Website traffic increased from a higher SEO rating due to the increase of online social content.