We engaged Ciroc vodkas audience using multiple touch points

The Dilemma:

CÎROC was looking to enhance their online presence, create engaging content, grow their online community, and do it in a a way that spoke to their specific consumer segment as well as keeping relevancy around the products and brand statement.

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Our Solution:

We started the assignment by creating a new look and feel that would be used over all online outlets and supporting the brand identity. We used our design and development skills and created the new Ciroc.com website, several customized Facebook tabs, a full custom experience on YouTube and several mobile applications.

The EDGE:

- We increased website traffic over 100% per month first 3 months after launch

- Facebook fanbase and engagement grew over 150% the first 6 months

- Won a award for best YouTube experience by SIME

- Ciroc sales growth increase got tracked back to Word of Mount over digital

Ciroc.com – Global website
Ciroc.com – Design & Development
Ciroc.com – Adaptive Design
Ciroc.com – Multimedia Content
Ciroc – Mobile Development

Customized YouTube channel
Customized Facebook tabs
Ciroc Nights – Life Style Portal

Ciroc

EDGE helped CIROC reach their audience through multiple touchpoint online and on mobile

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Young Hollywood Awards

We developed a 360 degree integrated campaign that leveraged the power of digital celebrity & fashion bloggers

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Steve Madden

Steve Madden was looking to expand its reach through music and by tapping into some of the hottest trends in entertainment.

Tivo

EDGE was tasked with developing an influencer engagement program that would leverage the power of bloggers to raise awareness around the TiVo at CES.

SOTHEBYS DIAMONDS

EDGE created a new digital brand and custom content management system for auction house

Truecar racing

We worked on the encompassing digital strategy and developed a brand and web presence online

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bad boy records

We developed a new look and a custom Content Management System for iconic record label Bad Boy

Tetra Pak

EDGE created a new visual brand statement for their US digital and social media activations