CÎROC was looking to enhance their online presence, create engaging content, grow their online community, and do it in a a way that spoke to their specific consumer segment as well as keeping relevancy around the products and brand statement.
We started the assignment by creating a new look and feel that would be used over all online outlets and supporting the brand identity. We used our design and development skills and created the new Ciroc.com website, several customized Facebook tabs, a full custom experience on YouTube and several mobile applications.
- We increased website traffic over 100% per month first 3 months after launch
- Facebook fanbase and engagement grew over 150% the first 6 months
- Won a award for best YouTube experience by SIME
- Ciroc sales growth increase got tracked back to Word of Mount over digital
Ciroc.com – Global website
Ciroc.com – Design & Development
Ciroc.com – Adaptive Design
Ciroc.com – Multimedia Content
Ciroc – Mobile Development
Customized YouTube channel
Customized Facebook tabs
Ciroc Nights – Life Style Portal