Soshio: Understanding the Chinese Consumer
Soshio, a software technology company, performs social media monitoring across Chinese social networks. By monitoring the conversation between 350 million Chinese internet users on Sina Weibo, Tencent Weibo, NetEase, Plurk, and Twitter, Soshio helps bring international brands closer to their Chinese customers.
Though the size and growth of the Chinese market is well known, international firms have often struggled to understand the Chinese consumer. For a market so culturally and linguistically different from the U.S., Soshio developed a proprietary Emotion Analysis technology specifically to support the Chinese language, Internet-specialized terms, as well as slang. By observing the correlation between the most common expressions on social media, Soshio has built a network of expressions extending from the seven basic emotions (Love, Joy, Desire, Anger, Fear, Sorrow, Loath).
With unparalleled levels of accuracy, and free from the pitfalls of mistranslation, Soshio takes the guesswork out of understanding your Chinese consumer. More specifically, Soshio helps you observe and react to the conversation around your brand. Soshio addresses who’s talking, what they’re talking about, where the conversation is taking place, when the conversation occurs, and why people are talking.
EDGE has partnered with Soshio to bridge the gap between cultures around the world. Soshio is a privately owned corporation based in New York City. The company was founded in 2012.