Event Info September 27, 2012
EDGE Collective introduces EXPANDMYBRAND, the first of its kind symposium and social marketing startup competition matching thought leaders from today’s hottest brands with emerging social technology startups. EXPANDMYBRAND explores how social media innovations, tools, and technologies are shifting the brand marketing and advertising industry, and what you can do to come out on top.
Presentations Include:
The Advent within Advertising
A presentation exploring how social media technologies are shifting the infrastructure and operational model of marketing departments and advertising agencies.
Entrepreneurs To The Rescue:
5 Startups Compete for a Chance at Innovation Success.
Watch as 5 startups pitch their ideas to executives from today’s top brands (IAC, American Express, and Bravo). See who has the chops to Expand Their Brand the best. Winner receives $30,000 in incubation assets.
Panels Include:
Brands Exposè: Brand Modifications That Lead To Innovations
A discussion with executives from leading brands on how they use social media and innovations in technology to connect with their customers and stay ahead of the game.
Tech Community Speaks Up:
Social Engagement Through Product Innovation
Today’s emerging hot startups (Venmo, Sonar, Bre.ad, Soshio) discuss how they’re creating innovations in marketing and communication to connect with consumers, while leaving options for brand customization. Moderated by PandoDaily.
Startup Challenge
EDGE Collective introduces the EXPANDMYBRAND Startup Challenge, the first ever startup competition for marketing technology companies where the brands and customers have the final say in the winner. Submit your startup for a chance to prove you can ExpandMyBrand and win $30,000 in incubation assets.
What is it?
5 lucky startups will receive the opportunity to pitch their startup ideas to a panel of today’s top brands and social media thought leaders. The panel will ask the startups how they can “ExpandMyBrand” and startups will have to answer with how their product will boost brand reach and customer engagement.
How do I enter?
To enter, simply fill out the startup submission form by Friday, September 21st.
What do I win?
If you’re lucky enough to win, you’ll be taken through our incubation program where you’ll receive $30,000 in incubation assets. This means office space, full time senior business development team, web development and design team, product sales assistant, customer introductions and everything you need to turn your product into a business and that business into revenue.
Submission Deadline
To have a chance at being selected, your startup must be registered for the Startup Challenge by Friday, September 21st.